Race for the Cure in 2007

60 Miles Closer to a World Without Breast Cancer
Breast Cancer 3-Day participants report intent to change behavior based on breast health messages learned on event

PHILADELPHIA – Jan. 24, 2007 – Registration is now open for the 2007 Breast Cancer 3-Day Series, a three day, 60-mile walk to raise funds and awareness for breast cancer programs.


The 2007 Breast Cancer 3-Day Series includes events in:

Boston (August 3-5),
Chicago (August 10-12),
Cleveland (August 17-19),
Twin Cities, Minn. (August 24-26),
Seattle (September 7-9),
Michigan (September 28-30),
Philadelphia (October 5-7),
Atlanta (October 12-14),
Tampa Bay, Fla. (October 19-21),
Dallas/Ft. Worth (October 26-28),
Arizona (November 2-4), and
San Diego (November 9-11).

The Breast Cancer 3-Day is not for everyone. It is unlike other events in that, for many, it is a life-changing journey that starts months in advance with training and fundraising. The journey culminates in a challenging weekend that requires participants to walk nearly the length of a marathon three days in a row, sleep in tents and eat under the stars. Sometimes it's hot. Sometimes it's rainy.

In the end, the challenge they undertake not only lends invaluable visible and financial support to the breast cancer movement, participants find the camaraderie the event fosters helps strengthen old friendships or create new ones that last a lifetime.“The [Breast Cancer 3-Day] is just an amazing experience. It's three days of people being the way people should be. Everyone just makes you feel wonderful, said a 2005 Breast Cancer 3-Day participant.According to a 2006 Breast Cancer 3-Day survey, participants confirmed the event leaves an indelible mark.

Half of the respondents said signs along the route and in camp gave them new information about breast health. Of those people, two-thirds said they would change their behavior based on the new breast health information.

Nearly 75 percent of survey respondents say they want to participate in their cities' " Breast Cancer 3-Day" in 2007.
Seventy percent said actually participating in the Breast Cancer 3-Day was more fulfilling than giving money. About the 2007 Breast Cancer 3-Day SeriesThe Breast Cancer 3-Day is an opportunity to educate tens of thousands of people about breast health, including the importance of early detection. Participants spend months training and raising the $2,200 required fundraising minimum in preparation for the event. Online support and coaches are provided when each participant registers to ensure a safe and memorable experience from start to finish.On event, participants travel an average of 20 miles a day during each Breast Cancer 3-Day, raising awareness for breast cancer throughout the streets.

All participants are provided meals, snacks, liquids, mobile showers, tents, safety guidelines, and 24-hour medical support. The events generate millions of dollars to fund critical breast cancer research and community outreach programs. Many people choose to travel outside of their hometown with a group of friends or family members to make the journey even more meaningful.

Proceeds from the Breast Cancer 3-Day are used for breast cancer research and community outreach programs. As the primary beneficiary of the Breast Cancer 3-Day, Susan G. Komen for the Cure receives 85 percent of net proceeds and the remaining 15 percent goes to the National Philanthropic Trust Breast Cancer Fund.

To register or for more information visit http://www.the3day.org/, or call 1-800-996-3DAY.

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure® and the Breast Cancer 3-Days, the organization has invested nearly $1 billion to fulfill its promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-800 I’M AWARE.

About the National Philanthropic Trust
The National Philanthropic Trust, the event manager of the Breast Cancer 3-Day Series, is an independent public charity dedicated to promoting and facilitating charitable giving by individuals, families and organizations while expanding their knowledge in the field ofphilanthropy. Founded in 1996, NPT is one of the 150 largest charities in the United States with$625 million in assets under management. Since its inception, NPT has raised over $1 billion in charitable assets and made more than 19,000 grants to U.S. and international charities totaling $540 million.Source: 2006 Breast Cancer 3-Day Post-Event Survey of nearly 18,000 participants conducted in Fall 2006

Contact Information:
Wendy Fitch, 402-934-5491
wfitch@barkleyus.com
Date: 1/24/2007Â
© Breast Cancer
http://www.the3day.org/site/pp.asp?c=pmL6JnO8KzE&b=2182495
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